« I now know how to present myself to customers »

Mr. Ireso Denbal is not only a farmer, he is also the board secretary of the Meki Batu Union (MBU), one of our partners in  Ethiopia. MBU is a vegetable and fruit growers’ cooperative union in Ethiopia with nearly 8000 farmer members. The partnership with 2SCALE is helping…

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‘LIKIE’ ladies taking charge of their own lives

With the 2SCALE conference ‘Food for Thought: Made in Africa, for Africa’ only a few days away, we interviewed two micro-entrepreneurs who work for the Ethiopian food processor GUTS Agro. GUTS is of one our partners in the 2SCALE program and their CEO, Engidu Legesse,…

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Launching ‘Supermom’s’, a new product targeting the BoP market

By Arno Maatman, Project Director 2SCALE Early July 2015, I joined the launch of a new product called Supermom’s produced by GUTS AGRO; one of our lead partners in Hawassa, Ethiopia. We arrived a little too late (one hour, sorry again!), because of a field…

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Food for Thought

Engidu Legesse is hungry for change. He should be: His company GUTS Agro in Ethiopia specializes in low-cost, nutritious food products. Early July GUTS launched Supermom’s, a corn-soya blend for young children and mothers-to-be. Legesse spoke to us about his ideas and the company’s future plans. What…

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Supermom’s on tricycles

Ethiopian food processing company GUTS Agro has launched a product never made before in Ethiopia – an affordable, highly nutritious corn-soya blend for young children and expectant and nursing mothers, called Supermom’s. Supermom’s is made from maize and soybeans produced by 2SCALE farmer groups, is…

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New Business and Marketing Strategies for Meki Batu Union

In the first week of June the business & marketing strategies for 2SCALE partner Meki Batu Union (MBU) were approved by its board members. MBU is a vegetable and fruit growers’ cooperative union in Ethiopia with nearly 8000 farmer members. The partnership with 2SCALE is helping farmers to maximize…

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Million dollar maize for babies

GUTS Agro, a processing firm and our private sector partner in Ethiopia, started sourcing maize and soybeans worth of $1.2 million from 2SCALE clusters. The company signed contracts with two farmer unions, Sidama Elto for maize and Hunde Chewaka for soybeans. Guts Agro committed itself…

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First result Ethiopian research project

In January we reported on the start of new research projects in Ethiopia and Kenya in the 2SCALE program. The collected insights will result in changes in the supply chain in BoP markets. The first research resulted in an innovative credit system for procurement of…

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Reaching Ethiopian and Kenyan BoP consumers in agribusiness markets

A large number of farmers and local SMEs connected to the 2Scale program consider the high-end markets as the ‘holy grail’  in their business development efforts. They tend to overlook the opportunity of tapping into the vast market potential that is available at the Base of…

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High-Value Vegetables

Ethiopia’s Central Rift Valley offers great conditions (soil, temperature, rainfall) for growing vegetables, but small-scale producers face production and especially marketing challenges. That could soon change − new agribusiness clusters are confident that with better seeds and training, they can improve volumes and quality, and…

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