Citrus – Fruittiland – Ghana

Fruittiland is running a fruit juice processing facility in Ghana. The key partners are Dutch companies Verbruggen Juice and Fair Trade Original, which supply fair-trade certified juice to supermarkets in Europe. The shared ambition of the partnership is to strengthen and scale-up the fruit supply chain driven by Fruittiland and its Dutch partnering companies.

Key Interventions:
• Provide technical assistance to citrus POs to increase farm productivity
• Empower farmers to access markets (including alternate options to Fruittiland)
• Strengthen linkages among value chain actors and supporters
• Upgrade Fruittiland’s factory and provide technical assistance

Targets:
Involve 4,000 smallholder farmers (1,600 female) and 8 small and medium-sized enterprises (3 female-headed). The target of the lead partner in terms of local sourcing equals 104,000 tons of citrus per annum by 2017.

Market Segments: 
Fairtrade juice concentrate for the European market (FTO and Oxfam brands). Conventional juice concentrate for the European and West African markets.

Partners:
• Fair Trade Original (FTO), Verbruggen Juice Trading Sustainable Products b.v. (VJTSP) (Dutch traders)
• Realdeeds (BSS)
• Fairtrade Africa
• Fidelity Bank

Contact person:
Buo Divine James, buodivine@ifdc.org

 

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fruittiland

Updates

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Fruittiland is running a fruit juice processing facility in Ghana with a processing capacity of 1,000 tons of fresh citrus a day. With the 2SCALE event only one week away, we talked with Fruittiland’s general manager Fatawu Ibrahim Gombilla (38) to learn more about his company and the…

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Citrus: an additional premium of $200

The citrus partnership driven by Fruittiland aims to source 104,000 tons of citrus per annum from 4,000 smallholders (2,400 men and 1,600 women) by 2017. The farmers involved were trained in post-harvest handling, plantation maintenance and farming as a business, resulting in a significant turnaround…

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