Cassava − Psaltry and Nigerian Breweries − Nigeria

The partnership aims to create a new market for smallholder cassava farmers. It will pilot a business model in which Nigerian Breweries can access maltose syrup, based on farmers producing sufficient volumes of quality cassava, and processors converting the fresh cassava into starch. It combines farmer training with business support to overcome the challenges of perishability and transportation of cassava tubers.

Key interventions
• Mobilize smallholder cassava farmers, provide technical assistance to increase productivity
• Build linkages among value chain actors and supporters
• Improve access to farm equipment and agro-inputs
• Expand Psaltry’s factory, enabling them to absorb the additional production resulting from farmer mobilization and training

Targets
Involve 1,500 smallholder farmers (375 women) and 35 small and medium enterprises (7 women-led) by 2017. Expand production to 100,000 tons per year of cassava tubers, to be processed into 24,000 tons of starch.

Market segments
Cassava starch supplied to Nigerian Breweries is used in the production of many brands of alcoholic and non-alcoholic drinks for Nigerian markets.

Partners
• Notore, TAK Agro (fertilizers)
• IITA (cassava cuttings)
• First City Monument Bank, Excel Micro Finance Bank, and Bank of Agriculture
• Local transporters
• BAT Nigeria Foundation, DFID-UK

Contact person
Francis Alelumhe − fralelumhe@ifdc.org

Video
Below you can watch Yemisi Iranloye, MD of Psaltry International, talk about the evolution of the company and the important role of women within Psaltry.

 

nigerian-breweries-heineken

Updates

Cash from Cassava

In Nigeria, smallholder cassava farmers have a huge new market, thanks to a woman entrepreneur, Dutch multinationals, and 2SCALE. Until recently, cassava was the stereotypical smallholder crop, grown on small plots for family consumption. 2SCALE’s partnerships with cassava processor Psaltry International (an award-winning, woman-headed firm)…

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“Local sourcing is not an easy journey”

Heineken set the ambition to locally source 60% of their agricultural raw materials in Africa by 2020. Thanks to their partnership with 2SCALE in Nigeria, local Heineken subsidiary Nigerian Breweries are starting to use local ingredients as a substitute for importing sugar from Brazil. We…

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Negotiating transportation costs

In  Nigeria, cassava is a staple crop. Various cassava derivatives are part of the diet of most Nigerian families. Two Nigerian presidents have even led presidential initiatives on a composite cassava-wheat flour with 10% cassava. Their exit from office, however, signalled the end of these…

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From cassava to beer, roots to empowerment

This article was written by Toon Defoer and originally published on the ICRA website. Toon Defoer is Senior Agribusiness Advisor at ICRA and leads 2SCALE’s capacity strengthening component. “We got a loan at 9%!”, Nasiru, a cassava producer, yells. He waves proudly his dossier as he leaves a…

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When coaching pays off: From conflict to cooperation

This article was written by Toon Defoer and originally published on the ICRA website. Toon Defoer is Senior Agribusiness Advisor at ICRA and leads 2SCALE’s capacity strengthening component. I opened the window to have a closer look, as I could not believe my eyes. “Look at that truck,…

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Working at Psaltry International

Psaltry International Ltd. (Nigeria) processes locally sourced cassava into starch, and sells it to Nigerian Breweries, the local subsidiary of Heineken, as raw material for beer brewing. With the 2SCALE conference conference approaching, we asked three of Psaltry’s employees what working at Psaltry brought them. When did…

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Local sourcing is on the rise

“We can actually say that we are touching lives” More and more agribusiness companies in developing countries source their inputs locally and sell their end product to the domestic market. So is 2SCALE partner Psaltry International. Psaltry processes locally sourced cassava into starch, and sells it…

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Heineken seizes inclusive growth opportunities in Nigeria

Nigerian Breweries Plc, a full subsidiary of Heineken and the leading Nigerian brewery, signed a partnership agreement with Psaltry International Company Ltd and IFDC (the International Fertilizer Development Center) to source cassava locally. Heineken, Psaltry and IFDC Partner to Enhance Cassava Productivity This partnership strengthens…

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New Partnership with Heineken

The cassava sector in Nigeria is expected to grow dramatically, following a Memorandum of Understanding signed in June between Nigerian Breweries (the country’s largest beer producer, and a subsidiary of global giant Heineken), IFDC and cassava processor Psaltry International. Guests at the signing included Lilianne…

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Cassava: now a cash crop

For centuries, farmers in the village of Tondi Hinza have grown cassava for food, not for sale. Today, the community hosts a thriving agribusiness cluster. And as neighboring communities follow their example, cassava is becoming a major cash crop in parts of Niger. Tondi Hinza…

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