Blogs

 

Better storage, better prices

Potato farmers in Kenya are in no rush to sell. A 2SCALE initiative, co-funded by the Irish embassy, is helping to build low-cost stores, allowing farmers to store their harvest until prices are more favorable. Two months of storage (rather than selling immediately after harvest)…

Read More

Zinc + boron = rice?

A 2SCALE partnership with fertilizer manufacturer Toyota Tsusho is helping Kenyan rice farmers increase yields and profits while reducing fertilizer use and preventing environmental damage. The key is new fertilizer formulations that contain secondary and micronutrients such as zinc, boron and copper in addition to…

Read More

Brokering the brokers

Brokers and middlemen have terrible reputations – but they are critical in any value chain involving smallholder farmers. Bulk buyers do not visit individual farms (or even cooperatives) because the quantities offered are usually small. Instead, they rely on brokers or aggregators. These brokers have…

Read More

Maize: A yellow revolution in motion

Djènèba Sanogo is a member of the “Sinignèsigui” cooperative located in Loulouni (in southern Mali). She is also one of the 240 women who received an input credit, facilitated by IFDC’s 2SCALE Project, through an off-take contract with Société Nama et Fils (SONAF), a company…

Read More

Business Development Forum on Sesame from Mali: A decisive step towards competitiveness

The 2SCALE-facilitated Sesame Business Development Forum held 16-19 May 2017, a multi-stakeholder diagnosis and planning forum designed by ICRA, brought together the company Promotion du Sesame au Mali (PROSEMA), the networks of sesame collectors, leaders of 120 producer’s organizations currently in the restructuring phase in…

Read More

Elephant Vert Joins 2SCALE to Develop Farmers Academy with SPAR in Nigeria

SPAR is the world’s leading voluntary food retail chain. It is an international group of independently owned and operated retailers/wholesalers working in partnership under the SPAR brand to provide a high quality, value for money shopping experience. SPAR International is represented in 4 continents and…

Read More

Distributing Yedent Maisoyforte Tombrown with ‘Koko’ Sellers as Indigenous Partners

Written by Kwame Ntim Pipim, BoP Marketing Expert.  One of the pillars in any marketing strategy is efficiency in delivering products and services to the end consumer at the right place and time. This means the distribution mechanism needs to be cost-effective and must deliver products…

Read More

DENIS GNAKPENOU – IN MEMORIAM

By Arno Maatman, Project Director 2SCALE, with Mathias Ahounou, Cluster Advisor Benin, Lawani Bello, HR Officer, Mahamane Toure, Communication Officer, and Raphaël Vogelsperger, Deputy CoP and regional coordinator West Africa. “We’ve ended up working in areas that are further away and poorer that we would…

Read More

Mapping Competitors: A Visual Approach

Written by Nick van der Velde, BoP Marketing & Distribution Expert. When developing a marketing or business strategy, having a clear overview of your competitors is a must. Whether you’re developing a new brand of yoghurts in Eastern Uganda or launching a chain of vegetable…

Read More

Building Loyalty: Does Trust Require Control?

Written by Youssouf Traore, Partnership Facilitator in Mali (maize, potatoes, cassava). Societé Nama et Fils (SONAF) is one of the largest dry grain marketing companies in the Sikasso region in Mali. Its annual demand for yellow maize has been around 30,000 tons, but until 2014…

Read More