Blogs

 

Brokering the brokers

Brokers and middlemen have terrible reputations – but they are critical in any value chain involving smallholder farmers. Bulk buyers do not visit individual farms (or even cooperatives) because the quantities offered are usually small. Instead, they rely on brokers or aggregators. These brokers have…

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Maize: A yellow revolution in motion

Djènèba Sanogo is a member of the “Sinignèsigui” cooperative located in Loulouni (in southern Mali). She is also one of the 240 women who received an input credit, facilitated by IFDC’s 2SCALE Project, through an off-take contract with Société Nama et Fils (SONAF), a company…

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Business Development Forum on Sesame from Mali: A decisive step towards competitiveness

The 2SCALE-facilitated Sesame Business Development Forum held 16-19 May 2017, a multi-stakeholder diagnosis and planning forum designed by ICRA, brought together the company Promotion du Sesame au Mali (PROSEMA), the networks of sesame collectors, leaders of 120 producer’s organizations currently in the restructuring phase in…

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Elephant Vert Joins 2SCALE to Develop Farmers Academy with SPAR in Nigeria

SPAR is the world’s leading voluntary food retail chain. It is an international group of independently owned and operated retailers/wholesalers working in partnership under the SPAR brand to provide a high quality, value for money shopping experience. SPAR International is represented in 4 continents and…

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Distributing Yedent Maisoyforte Tombrown with ‘Koko’ Sellers as Indigenous Partners

Written by Kwame Ntim Pipim, BoP Marketing Expert.  One of the pillars in any marketing strategy is efficiency in delivering products and services to the end consumer at the right place and time. This means the distribution mechanism needs to be cost-effective and must deliver products…

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DENIS GNAKPENOU – IN MEMORIAM

By Arno Maatman, Project Director 2SCALE, with Mathias Ahounou, Cluster Advisor Benin, Lawani Bello, HR Officer, Mahamane Toure, Communication Officer, and Raphaël Vogelsperger, Deputy CoP and regional coordinator West Africa. “We’ve ended up working in areas that are further away and poorer that we would…

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Mapping Competitors: A Visual Approach

Written by Nick van der Velde, BoP Marketing & Distribution Expert. When developing a marketing or business strategy, having a clear overview of your competitors is a must. Whether you’re developing a new brand of yoghurts in Eastern Uganda or launching a chain of vegetable…

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Building Loyalty: Does Trust Require Control?

Written by Youssouf Traore, Partnership Facilitator in Mali (maize, potatoes, cassava). Societé Nama et Fils (SONAF) is one of the largest dry grain marketing companies in the Sikasso region in Mali. Its annual demand for yellow maize has been around 30,000 tons, but until 2014…

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Natural Juice, Lower Prices and Delivery at BoP Consumers’ Doorsteps: IRA Juice!

Written by Rosanna Martucci, Project Officer Food Security It is 8AM and trucks and cars are parked in the courtyard of Promo Fruits’ processing plant in Allada, Benin, waiting to be unloaded of large amounts of pineapples. The same cars will soon leave empty, directed…

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Firms and Farmers: The Long Way to Loyalty

Written by Baba Togola, Cluster Advisoy for 2SCALE in Mali and facilitator of the sesame partnership in Mali.  Amadou Hampâté Bâ, the Malian writer and ethnologist from Bandiagara, once said: “There is my truth and there is your truth, and those will never meet. The truth is in…

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