Blogs

 

Distributing Yedent Maisoyforte Tombrown with ‘Koko’ Sellers as Indigenous Partners

Written by Kwame Ntim Pipim, BoP Marketing Expert.  One of the pillars in any marketing strategy is efficiency in delivering products and services to the end consumer at the right place and time. This means the distribution mechanism needs to be cost-effective and must deliver products…

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DENIS GNAKPENOU – IN MEMORIAM

By Arno Maatman, Project Director 2SCALE, with Mathias Ahounou, Cluster Advisor Benin, Lawani Bello, HR Officer, Mahamane Toure, Communication Officer, and Raphaël Vogelsperger, Deputy CoP and regional coordinator West Africa. “We’ve ended up working in areas that are further away and poorer that we would…

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Mapping Competitors: A Visual Approach

Written by Nick van der Velde, BoP Marketing & Distribution Expert. When developing a marketing or business strategy, having a clear overview of your competitors is a must. Whether you’re developing a new brand of yoghurts in Eastern Uganda or launching a chain of vegetable…

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Building Loyalty: Does Trust Require Control?

Written by Youssouf Traore, Partnership Facilitator in Mali (maize, potatoes, cassava). Societé Nama et Fils (SONAF) is one of the largest dry grain marketing companies in the Sikasso region in Mali. Its annual demand for yellow maize has been around 30,000 tons, but until 2014…

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Natural Juice, Lower Prices and Delivery at BoP Consumers’ Doorsteps: IRA Juice!

Written by Rosanna Martucci, Project Officer Food Security It is 8AM and trucks and cars are parked in the courtyard of Promo Fruits’ processing plant in Allada, Benin, waiting to be unloaded of large amounts of pineapples. The same cars will soon leave empty, directed…

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Firms and Farmers: The Long Way to Loyalty

Written by Baba Togola, Cluster Advisoy for 2SCALE in Mali and facilitator of the sesame partnership in Mali.  Amadou Hampâté Bâ, the Malian writer and ethnologist from Bandiagara, once said: “There is my truth and there is your truth, and those will never meet. The truth is in…

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The Prime PREMA Onion: Farmers Off- Season’s Companion

Written by Samuel Ofoe, vegetable partnership facilitator in Ghana.  Are you aware that onion farming is an intrinsic culture of smallholder farmers in the Garu-Tempane district in eastern Ghana? About 20,000 households earn their income with growing this vegetable. As a hub for onion cultivation, the upper…

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Opportunity to Invest in the Dairy Industry in Uganda

Written by Janet Macharia, BoP Innovation Specialist.  The Mbarara district in western Uganda is the home of the future largest milk processing plant from Uganda Crane Creameries Cooperative Union (UCCCU). UCCCU was registered as a Limited Co-operative Union in 2005, with a handful of farmers who…

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Agriculture as a Business: From Poverty to Power

By Ndukuba Chika, vegetable partnership facilitator. Notwithstanding the oil sector, which has driven the Nigerian economy over the past 50 years, the agriculture sector appears to be the most promising sector of the country’s economy. It is feeding the nation’s rising population, supporting its GDP,…

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Planting Hope with Crop Rotation

Written by Hiwot Shimeles, BoP Marketing Specialist The farms in Amhara and Tigray Regions of North Western part of Ethiopia have become well known for production of sesame in the past decade. Sessame has become one of the top export commodities of the country. Despite high cost of…

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