Blogs

 

Nyakatonzi is Getting Started on a New Product Portfolio

This post is a follow up of Arno Maatman’s (chief of party) earlier post on Nyakatonzi, written by Nick van der Velde, BoP Marketing & Distribution Expert.  Last summer, 2SCALE visited cotton cooperative Nyakatonzi in Uganda to develop a product and marketing strategy for the new cotton-seed…

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The Times They Are A Changin’ – The Dairy Sector in Nigeria

By Arno Maatman, Project Director 2SCALE November last year I was sitting on a bench in Alaga, Nigeria, calmly enjoying the life that was going on around me. The school, with the children staring outside at the visitors, the young men walking back and forth…

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Making ‘noise’ to reach the BoP consumer

Written by Kwame Ntim Pipim – BoP Marketing Expert West-Africa In December 2016, a successful market activation campaign for Inganci Tom Brown was organized in Kaduna State, Nigeria. The group of female groundnut processors who produce the Inganci Tom Brown are part of 2SCALE’s groundnut…

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Inclusive Innovation in the Soybean Sector in Ghana

By Arno Maatman, Project Director 2SCALE Rose Mbo, a proud good-laughing woman, figures prominently in our most recent annual publication of the 2SCALE program. On that picture, she is cutting and frying the soya cheese, to make the soy-kebabs that are sold at schools, and…

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4 Ways to Attract Youth to Agribusiness

Thompson Ogunsanmi, 2SCALE country agribusiness advisor in Nigeria, has a background in agronomy and 15 years of field experience in entrepreneurship and value chain development. Nigeria needs to feed its growing cities, which is a huge opportunity for young agri-preneurs. But despite many comparative advantages, youth…

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Managing Expectations

By Arno Maatman, Project Director 2SCALE A few months ago, I was slowly walking in Kasese, a small town in the Western Region of Uganda, close to the Democratic Republic of Congo, and in between the Rwenzori mountains and the lake George. I was looking…

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The Launch of Inganci TomBrown: A popular porridge in Nigeria

Blog written by Kwame Ntim Pipim, BoP Marketing & Distribution Expert Tom brown is a typical Nigerian porridge that is easy to prepare and contains essential nutrients. The raw materials for the production are available in rural Nigeria, which offers great opportunities for its production…

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A healthy forecast for soybean processors: Improving profitability chunk by chunk

Written by Désiré Falade, BoP Innovation expert 2SCALE Farming is business in Benin. The agri-food sector makes up a big chunk of the Beninese economy. At the same time, much of the agricultural activity is still focused on primary production, adding less value to the…

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Side-selling

Written by Arno Maatman, Project Director SCALE Soumaïla Coulibaly, the charismatic director and founder of the Société Promotion du Sésame du Mali (PROSEMA), is supplying 50 million FCFA (a little more than 75,000 Euro) worth of sesame seeds and other agro-inputs to farmers, to encourage…

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From getting it right, to getting it sold

Written by Niek van Dijk, Inclusive Agribusiness expert 2SCALE The farmer that starts working the field early in the morning, the mine worker preparing for a hard day’s work, the kid that is getting ready for school. They all need a good start of the…

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