Ethiopia

 

Embracing BoP market: Increasing sales by widening target groups base while bridging gaps

Family Milk By:  Dehab Mehari The situations and opportunities… Under the dairy sector, 2SCALE has been working with the Family Milk since January, 2016. Accordingly, so far, direct dairy focused technical as well as capacity building trainings and empowerment related activities have been carried out i.e. capacitating…

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All good things come to an end

The approach of 2SCALE is such that we foresee our collaboration with partners to have a beginning, and an end. Steering towards having an “exit strategy” for each partnership is not easy for everybody involved, but important to work on to make for a sustainable…

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Sorghum beer

The partnership between farmer unions and Meta Beer (subsidiary of Diageo) has completed its first phase, and arrangements are being finalized for an expanded second phase. This partnership, brokered by 2SCALE, is a landmark for two reasons: the first time sorghum is being used as…

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More partners, more milk

The dairy partnership in Ethiopia is expanding, with the addition of dairy processor Etete. The business model, successfully established with Alema Koudijs Feeds (AKF) and Family Milk, is being scale out to new areas with Etete. Four new clusters have been established in North Shewa…

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Clean Veggies, Green Veggies

Feleku Dubale is 35, a mother of four, and part of a unique agribusiness experiment in Ethiopia. She works for the Meki Batu fruit and vegetable cooperative near the capital Addis Ababa. Support from 2SCALE project has helped the Meki Batu expand membership, improve yields…

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Planting Hope with Crop Rotation

Written by Hiwot Shimeles, BoP Marketing Specialist The farms in Amhara and Tigray Regions of North Western part of Ethiopia have become well known for production of sesame in the past decade. Sessame has become one of the top export commodities of the country. Despite high cost of…

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Supermom’s – stronger than ever

Sales of Supermom’s, a high-protein corn-soya food produced by GUTS Agro, continue to grow rapidly. The product – the first of its kind in Ethiopia – was developed with assistance from 2SCALE and PUM experts from the Netherlands. Project support now focuses on marketing –…

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Amaize-ing!

Two farmer unions, Sidama Elto in the SNNP region and Anger Abaya in Oromia in Ethiopia, have become major players on the maize market, thanks to technical and marketing support from 2SCALE. The unions aggregate maize from 21,000 smallholder farmers. In 2016, they provided partner…

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Drink to sorghum!

Sesame is big business in northern Ethiopia, generating huge export revenues but also draining soil nutrients through continuous monoculture. One solution is to rotate sesame with other crops such as sorghum. Until recently, few farmers were willing to rotate, simply because there was no market…

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Making Milk Markets Work

A partnership with two private firms – dairy processor Family Milk (which buys raw milk from farmers) and feed manufacturer AKF – is helping to gradually expand production and sales of milk and yogurt in Ethiopia. The approach is to help small-scale dairy farmers secure…

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