Ethiopia

 

Crop rotations in Ethiopia

Sesame is a valuable commercial crop in north-west Ethiopia; but years of mono-cropping have left soil nutrients depleted and yields declining. 2SCALE works with the Sesame Business Network and CDI-Netherlands to persuade farmers to rotate sesame with other crops such as sorghum. Farmers are aware…

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“We are proud of our mother!”

Last July 2SCALE’s Ethiopian partner company GUTS Agro launched an affordable, highly nutritious corn-soya blend for young children and expectant and nursing mothers, along with a unique distribution model named Likie. Fifty women are now running the Likie micro-franchise distribution business in five different cities….

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I like Likie

The Likie marketing model – the first of its kind in Ethiopia – was rolled out in northern Ethiopia in February. The model, designed by partner firm GUTS Agro with 2SCALE assistance, uses women micro-franchisees to distribute a low-cost , high-protein corn-soya blend known as…

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The value chain games

A new initiative, in collaboration with the Partnership Resource Centre (PrC), Netherlands, uses an analytical approach to understand how partnerships work. The first phase of the study, in late 2015, examined three partnerships – potatoes in Ethiopia, sorghum in Kenya, soybeans in Ghana. The objective…

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“I now know how to present myself to customers”

Mr. Ireso Denbal is not only a farmer, he is also the board secretary of the Meki Batu Union (MBU), one of our partners in  Ethiopia. MBU is a vegetable and fruit growers’ cooperative union in Ethiopia with nearly 8000 farmer members. The partnership with 2SCALE is helping…

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‘LIKIE’ ladies taking charge of their own lives

With the 2SCALE conference ‘Food for Thought: Made in Africa, for Africa’ only a few days away, we interviewed two micro-entrepreneurs who work for the Ethiopian food processor GUTS Agro. GUTS is of one our partners in the 2SCALE program and their CEO, Engidu Legesse,…

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Launching ‘Supermom’s’, a new product targeting the BoP market

By Arno Maatman, Project Director 2SCALE Early July 2015, I joined the launch of a new product called Supermom’s produced by GUTS AGRO; one of our lead partners in Hawassa, Ethiopia. We arrived a little too late (one hour, sorry again!), because of a field…

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Food for Thought

Engidu Legesse is hungry for change. He should be: His company GUTS Agro in Ethiopia specializes in low-cost, nutritious food products. Early July GUTS launched Supermom’s, a corn-soya blend for young children and mothers-to-be. Legesse spoke to us about his ideas and the company’s future plans. What…

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Supermom’s on tricycles

Ethiopian food processing company GUTS Agro has launched a product never made before in Ethiopia – an affordable, highly nutritious corn-soya blend for young children and expectant and nursing mothers, called Supermom’s. Supermom’s is made from maize and soybeans produced by 2SCALE farmer groups, is…

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New Business and Marketing Strategies for Meki Batu Union

In the first week of June the business & marketing strategies for 2SCALE partner Meki Batu Union (MBU) were approved by its board members. MBU is a vegetable and fruit growers’ cooperative union in Ethiopia with nearly 8000 farmer members. The partnership with 2SCALE is helping farmers to maximize…

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