By working on a radical change in the production of honey, this partnership will encourage women and youth to be engaged in the honey value chain. Shifting part of honey production from the forest to backyard farming will significantly increase the number of women and youth involved in honey production, processing, distribution, and retail. When this honey is produced effectively, it opens up opportunities for lower cost prices, unlocking the opportunity to sell more honey and related products to local and urban BoP consumers residing in the major urban areas of the country.