The business idea of NEBNOOMA is to transform more than 14,000 tons of paddy rice by 2023 and develop a variety of rice-based products for BoP consumers in close collaboration with 12,000 smallholder farmers, including 4,000 women and 8,000 youth. In this way Nebnooma wants to improve income for different actors in the value chain, make nutritious products accessible to BoP consumers, and integrate a wide variety of actors in the broader rice value chain.