FAGRI´s inclusive business idea is to (1) make high-yielding, bio-fortified maize seeds (high in protein, vitamin A) available and accessible to smallholder farmers; (2) promote and capacitate on improved agricultural practices, a.o. through the establishment of demonstration plots (3) Improve (contractual) arrangements around the sourcing of maize from smallholder farmers 4) improve the marketing of the different processed maize products of FAGRI, developed under the brand name YENNENGA, towards lower-income markets