Natural and nutritious fruit juice within everyone's reach

About the partnership

Mali

Fresh Produce

Status:

Active

The Zabbaan partnership ambition is to substantially increase the sales volume by diversifying its distribution methods in order to target a new segment, the low-income consumers. This partnership also aims to contribute to the development of the baobab agricultural value chain by integrating 3,000 small producers (women) into the supply chain to increase their income by 10% on every kilogram of baobab sold, and to supply the market with healthy, nutritious, accessible and affordable natural juices to 55,000 consumers at the base of the pyramid.

About the business champion

Zabbaan is a Malian company created in 2017, which values local agriculture, generates employment and is environmentally responsible. The Zabbaan brand is based on recipes based on leaves, stems, flowers or fruits from the African savannah, "most of them wild", such as baobab, zaban or kinkeliba, a plant known for its diuretic properties.

Key interventions

Improve access of low-income consumers to quality nutritious food

Improve the productivity of smallholder farmers and collectors in order to better integrate them into the value chain

Create non-farm jobs in the value chain