Providing quality traceable beans to BoP consumers

About the partnership

Kenya

Staple Crops

Status:

Stopped

The partnership aims to increase the income of Smallholder Farmers (SHFs) by ensuring that they get better prices for their beans while providing high-quality traceable beans to end consumers. The business champion -Yash- has over the years been importing a lot of products they are trading due to production shortages in the country. This partnership aims to ensure that farmers get at least 40-50% of the shelf value (compared to the current average of 20%) of the products through building a transparent and efficient value chain.

In addition, Yash will develop a traceability system for all the products sourced from SHFs, as well as support farmers to access financial support through loyalty points that farmers will earn based on their loyalty levels to supplying and honoring contracts with Yash.

About the business champion

Established in 2014, Yash Commodities Limited, is an agricultural company that deals with beans, pulses, grains and oilseeds for regional and local markets. Yash has over the years imported large quantities of these products due to production shortages in Kenya. Despite this, the company recognizes that smallholder farmers receive a very low price for their produce compared to regular retail prices. Currently, the farmers receive an average of 20% of the shelf value! Yash aims to ensure that farmers get at least 40 - 50% of the products’ shelf value through building a transparent value chain, to reduce dependence on imported products.

Key interventions

Increased income and productivity for smallholder farmers

Facilitate access to finance for Yash, small-holder farmers and micro-enterprises

Improved access to nutritious beans for the BoP consumers