It takes a whole value chain
Although the partnership is focused on distribution, the entire value chain is looked at. From the production to the processors, to resellers and the packaging, the cooperative has a clear understanding of the whole process, to ensure a healthy and quality product for the end-consumer. Opening of milk stations in the various municipalities of Bamako aims to bring milk closer to the reseller processors in order to facilitate distribution, but also to increase the level of sales. Diop Astan Coulibaly is a member of Translait and an owner of a milk station, located in the Faladié district of Bamako.
A great cause for women
Like Astan, 180 reseller processors, of which 80% women, are involved in the value chain. Nowadays, kiosks represent the most important distribution network of Translait. A total of 48 operational kiosks are established right across the city of Bamako. Despite this, the current distribution network does not allow an optimal flow of milk because it is limited by several factors namely the competition from imported milk powder, poor use of marketing techniques, accessibility challenges and the weakness of distribution channels. In order to address these constraints, Translait requested the support of 2SCALE to improve its business model, marketing strategy, distribution channels, and also strengthen its local milk supply network.
During his recent visit to Mali, Adriaan de Jager, the Managing Director Agriculture at SNV, impressed by the dedication of these women, expressed his satisfaction:
By 2023, Translait aims to sell at least 10,000 liters per day, and allow 15,000 low-income consumers to have access to quality milk at a lower cost, thereby increasing the income of 1,200 smallholder dairy farmers and generating more profits for the members of the cooperative.
